Know your demographics

If you don't know who your idea or current customers are - their basic age range, likes, dislikes, spending habits, it will be hard to market to them. Having a message tailored to the right demographic will make your efforts more worth while.

If you don't know who your idea or current customers are - their basic age range, likes, dislikes, spending habits, it will be hard to market to them. Having a message tailored to the right demographic will make your efforts more worth while.